The Employer Branding and EVP landscape today 18 To what extent would you agree with the following statement? I think our EVP will become more integrated with areas such as internal comms and customer/stakeholder marketing over the next 12 months. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly disagree Disagree Neither agree nor disagree Agree Completely agree One of the key stumbling blocks to achieving greater cohesion between Employer Branding messaging and internal comms is the co-operation of two different departments. From a supplier perspective, whilst TA professionals will choose from a certain list of partners and agencies, those people within internal comms will often have a completely different list. Bridging this gap to a greater extent than is currently the case should be entirely possible, however, there are some obvious challenges along the way. Might we see EVP/EB and internal comms functions merging soon? They seem to occupy much common ground and both are likely to be suffering from both budgetary and team capacity issues. Associating the messaging of the Employer Brand more tangibly with that of internal comms would also create a more obvious presence and impact to senior management.
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