The Employer Branding and EVP landscape today 2 Introduction and context As our research clearly informed us, very few things in life stand still. And if the last three to four years have taught us anything, it is the extent to which this is applicable across Employer Branding and EVP. Economic and labour markets have seen significant highs and lows during this time, with the pandemic largely placing the industry into hibernation. That was followed by two years of hugely competitive growth, as employers sought to hire from labour markets impacted significantly by both Brexit and Covid. The last year has seen yet more change. Inflation and the resulting high interest rates have been the source of both candidate and employer wariness. And 2024? Not without some trepidation, it does feel as though there is some positivity about to break out, with corporate optimism, CIPS activity and private sector hiring all trending upwards – and with potential interest rates moves going in the opposite direction. Given this amount of change and the potential absence of clarity accompanying it, we thought to engage with the Talent Acquisition industry in order to build a topical, robust line of sight of 2024. Throughout January, we collated the survey responses of just under 100 professionals, largely operating within the UK, across the Talent Acquisition space. We asked them about a range of subjects, including their thoughts about the coming year, their key challenges and where they might be focusing their relevant EVP/EB-related spend during 2024. We can’t thank them enough for their thoughts, time and consideration. The following white paper represents both our reporting and interpretation of the key takeaways from this survey. Our research has been enhanced by the contributions of the following TA professionals, who have added their own thoughts and interpretations of the data. We are hugely appreciative of their input: Claire de Souza, Co-founder, The EB Space Rebecca Monk, Chief People Officer at Softcat plc Craig Morgans, Acquisition COE Leader at Direct Line Group Stuart Hazell, Global Talent Brand Director at Workday
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