The Employer Branding and EVP landscape today 22 Much of this project has been based on creating greater clarity and understanding during times that can seem fast moving and often bewildering. With that in mind, we asked our people about the future and their respective readiness for it. If many people are viewing 2024 through the lens of cautious optimism, then how prepared is their EVP and EB for an improvement in sentiment? To what extent would you agree with the following statement? I feel we are ready, EVP and EB wise, should strength and confidence return to the labour market. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly disagree Disagree Neither agree nor disagree Agree Completely agree There is a fair amount of nuance around these answers. Whilst 41% do feel that their EVP and EB are in a good place should consolidated confidence return to the market, this is not the full picture. 29% disagree and another 30% are on the fence. Much of this feels the result of the doubt and absence of clarity surrounding 2024. Inflation appears to be coming down, but there are murmurs it might rise again before falling. Interest rates are likely to fall, but when? Perhaps there is little wonder that employers are not sure as to whether their people messaging is right for what 2024 holds. Again, nimbleness and agility is key given the lack of clarity around the economy and its associated labour markets – rather than long, drawn-out bureaucratic journeys to a new EVP.
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