The Employer Branding and EVP landscape today 23 As we look to the future, we asked our survey what would benefit them most in terms of their ability to deliver on their Employer Brand. There appear both short and more longer-term fixes that would improve an organisation’s ability to deliver their EB. Clearly, enhancing the perception of an entire industry sector tends to be an ongoing consideration, and usually one calling for cross-sector collaboration. There is a consistency about the 33% looking for the ability to deliver EVP at greater speed and the 36% of people searching for greater agility in terms of sourcing and communicating great people stories. We have touched on the need for EVP to be more nimble and more able to communicate the employment reality of today, rather than several months previously. Consistent with that is landing the sorts of people stories that engage – again, done at speed, so they remain relevant. Of course an EVP has to be robust and comprehensive, but in being too slavish about this, if this stretches a project out, then its validity and topicality are compromised. For 42% of our survey, we return to the theme about greater internal connectivity, about creating greater synergy between internal comms and talent acquisition. About there being one message for people audiences. Which of the following would be of most benefit to your ability to deliver your Employer Branding objective over the coming year? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other (please specify) Greater ability to deliver an EVP at speed Greater internal connectivity with culture and internal comms More understanding about the social media landscape Greater agility about generating interesting people stories A higher status for EB internally Tailored EB training for our team A better perception for our industry sector
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