The Employer Branding and EVP landscape today 4 Headlines - E VP and Employer Branding remain high priority for organisations in 2024, regardless of potential market weaknesses; - S pending intentions remain strong but weaker than in 2021; - E VP spending focus on ED&I have declined since 2021; - O rganisations are simply responding to the prevailing market, rather than making a long-term investment in EVP and EB; - 6 1% of employers had either reviewed their EVP within the last 12 months or were currently conducting that process; - E ncapsulating an EVP when there is so much change about is a major challenge for practitioners; - T hey want to see EVPs delivered at pace and with topicality; - T here is a clear absence of common criteria through which to evaluate an EVP; - J ust 5% disagree that EB won’t be more closely aligned to their consumer brand within the next 12 months; - J ust 8% disagree that EVP won’t be more integrated with internal comms within the next 12 months; - J ust 25% disagree with the view that an inability to produce the EB metrics which successfully influence senior leadership inhibits the profession; - J ust 41% feel their EVP and EB are ready should real strength return to the labour market; - 3 6% want greater speed and agility in their ability to source employee content and stories.
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