The Employer Branding and EVP landscape today 5 Our survey questions and your responses Our initial conclusion from the survey was the amount of optimism expressed through our participants’ answers. At a time when it is easy to conclude that the Employer Brand might be taking something of a back seat with UK GDP anaemic at best, some 89% of our survey agreed that the message and communication of their Employer Brand would be a major priority over the coming year. “I think EB practitioners are paying more attention when it comes to comms and message. Typically, companies have got a good grasp of the who they’re communicating with and how from a channel standpoint, but standing out and differentiating whilst balancing authenticity and creating valueadding content, that’s another thing.” STUART HAZELL To what extent would you agree with the following statement? The message and communication of our Employer Brand is a major priority over the next 12 months. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly disagree Disagree Neither agree nor disagree Agree Completely agree
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