The Employer Branding and EVP landscape today 9 81% of our survey participants feel their organisation can be reactive to market conditions and, reading between the lines, there is a sense of vulnerability – that the function has to justify itself on an on-going basis for funding purposes. (The sense of how the function justifies itself was a growing theme during this survey). If, financially, there remains a need for EVP/EB to justify itself at C-Suite levels, there is the firm feeling that the function is maturing. That there is more recognition, presumably across hierarchical peer groups, of the contribution and potential of the function. We asked our participants whether they felt that their Employer Brand had gained greater recognition within the organisation. The response was hugely positive. The same question was asked of our audience in 2021 and the response was not hugely different – although the percentage disagreeing with the sentiment increased from 2% to 13%. To what extent would you agree with the following statement? The importance of our Employer Brand has been recognised to a much greater extent over the last 12 months within our organisation. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly disagree Disagree Neither agree nor disagree Agree Completely agree
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