© 2024 WDAD Communications All rights reserved © 2024 WDAD Communications . Messaging that focuses on the person not the role 4 ❑ Post Covid, our relationship with work and with employers has changed ❑ We don’t have to be present at work to be present ❑ We no longer have a parent-child relationship with our employer ❑ We are far less prepared to sacrifice our personal life for our working life ❑ People want to hear what an employer can do to help shape, develop & grow the individual ❑ Treat people as rounded individuals and you’ll get more rounded skills in return ❑ They want to know whether their employer is more interested in what they can do, rather than the individual they are and what they are going to be? ❑ Think greater personalisation and more employee relevance
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