© 2024 WDAD Communications All rights reserved © 2024 WDAD Communications . A faster route to your EVP 7 ❑ Your business needs to revisit its EVP, but you’re worried about the time this will take and the disruption to the business ❑ You fear the process will take so long that a new EVP won’t feel very new ❑ You’re looking for an intuitive, innovative approach and an EVP that points forwards not backwards ❑ We’re going to apply a test and learn approach ❑ We’re going to take an in-depth briefing and produce an interim EVP ❑ We’re then going to test in front of a focus group audience ❑ We’ll apply their thoughts, feelings and stories and amend the EVP – we’ll do the same process twice more over a week ❑ And then we’ll present a thoroughly tested EVP, that’s ready to roll out
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