© 2024 WDAD Communications All rights reserved © 2024 WDAD Communications . Story telling – but different 8 ❑ Story telling has long been associated with employer branding ❑ But is there really a story behind your employee stories? ❑ Could you do more than 60 second talking heads? ❑ Great stories have heroes, villains, tears, set-backs, redemption arcs ❑ Careers tend not to go in straight lines, there are ups and downs, successes as well as challenges ❑ When we’re telling people stories, let’s make them believable, let’s tell the full story ❑ And don’t replace those stories after two years, add to them, show the progress made ❑ We talk about being authentic, but do people really believe stories with little in the way of richness, nuance, challenge and progress?
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