7 Our community Strengthening local and independent organisations Designworks contributes to local economic development by intentionally directing our work, spending and expertise toward local and independent organisations, particularly those operating in rural or regional contexts. We define underserved local communities as small, independent and purpose-driven organisations with limited financial and internal digital capacity. These organisations often face barriers to accessing professional digital services due to cost, skills gaps and geographic constraints. As a digital agency based in Cumbria, we recognise the importance of supporting resilient local economies and ensuring that high-quality digital capability is not limited to larger or urban-based organisations. Supporting local and independent clients A core part of our business model is a commitment to serve local and independent clients. We aim for approximately 75% of our active clients to be local or independent organisations, including small businesses, charities, social enterprises and mission-led enterprises. By prioritising these clients, we help strengthen local economic participation and enable organisations with limited resources to improve their digital presence, credibility and long-term sustainability. Our services support clients to reach wider audiences, improve operational efficiency and b uild resilience through effective digital platforms. Local procurement and supplier support We support local economic development through responsible procurement practices. Where feasible, we commit to directing approximately 40% of non-labour operational spend to independent suppliers local to where we operate or where services are delivered. This includes professional services, printing, office supplies and specialist support. Prioritising local suppliers helps retain value within the local economy, supports small enterprises and reduces environmental impacts associated with long supply chains. Supplier selection balances quality, reliability and value alongside local and independent ownership. Reducing barriers through equitable access To further support local economic development, we operate pricing and delivery practices that reduce barriers for financially constrained organisations. This includes reduced-cost or pro-bono work, flexible project scoping and educationled delivery that builds internal digital capacity rather than long-term dependency. Through these approaches, we enable local organisations to access professional digital services that would otherwise be out of reach, supporting sustainable economic participation rather than short-term intervention. Measuring and reviewing impact Local client composition and supplier spend are reviewed annually using internal records. These reviews inform business planning, procurement decisions and future commitments, ensuring our contribution to local economic development remains intentional, measurable and aligned with community needs. Why this matters Local economies thrive when small and independent organisations have access to the tools, skills and services they need to grow sustainably. By embedding local economic development into how we work, who we serve and how we spend, Designworks contributes to stronger, more resilient communities while delivering long-term value for clients and stakeholders.
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