Poverty 2 Prosperity - Challenge Pack

Lesson Objective To evaluate the legitimacy of product branding. Do some producers use an environmental spin to try to sell more goods? Ignorance Is Bliss Launch Watch an advertisement (or have still images from the advert) so pupils can assess the accuracy of the advertisers claims on a ‘truth to twaddle splat!’. Use a different coloured post-it note representing each advert and students to write their names on each post-it and splat on a wall between truth and twaddle. Useful Websites Ignorance Is Bliss Moving Forward The Climate AndMe Changing World Imagining Change Strengths Weaknesses Opportunities Threats Group Work Divide pupils into groups. Pupils focus on one of the adverts from the launch activity and complete a SWOT analysis. For each advert, consider how good is it for the environment, producer and consumer. This can be repeated for different timescales; now; five years time; 10 years time; and 20 years time. 31 -> -> Ignorance IsBliss CLIMATE CHANGE AND ECONOMY Theme 1 -Transport/travel BMW Advert -www.bmw.co.uk/bmwuk/efficient_dynamics/ bc/tvadvert Landrover Advert -www.landrover.com General transport www.eta.co.uk/carbon_offsetting www.eta.co.uk/Greenball2008 www.eta.co.uk/green_transport_week www.carrunningonwater.net Theme2–Wateruse/washing Lenor Advert in full www.clipser.com/watch_video/625287 Ariel Adverts -www.visit4info.com/brand/Ariel-Range/2857 OneDifference www.onedifference.org/home Water forPeople www.waterforpeople.org/extras/playpumps/case- foundation-partnership.html www.waterforpeople.org/extras/playpumps/ playpumps-video.html Charity:water www.charitywater.org ActonCO2 www.actonco2.direct.gov.uk/actonco2/home/ campaigns Ignorance IsBliss Moving Forward TheClimate AndMe Changing World Imagining Change Theme3–Food/drink Cadbury www.fastcompany.com/blog/anya-kamenetz/green-day/ cadbury-creme-eggs-get-conscience Link to JointCocoaStatement www.laborrights.org/sites/default/files/publications-and- resources/Joint%20Cocoa%20Statement%2012%2007.pdf www.fastcompany.com/mic/2010/industry/most- innovative-food-companies Jordan’s www.jordanscereals.co.uk/what-we-are-about PigBusiness The realcostofcheapmeat - www.pigbusiness.co.uk/ IncredibleEdibleTodmorden www.incredible-edible-todmorden.co.uk/ BBCWorldServiceFoodPrice Index www.news.bbc.co.uk/1/hi/business/8059560.stm BBCNews (Ghana fruitexporters) www.news.bbc.co.uk/1/hi/world/africa/7939221.stm BlueSkies (Ghana fruitexporters) www.bsholdings.com/index.aspx?page=1&lang=1 Marks&Spencer ‘PlanA’– ‘PlanA’setsout 100commitments toachieve in 5years. It’snowextended ‘PlanA’ to 180commitments to achieveby2015, www.plana.marksandspencer.com WorldCocoaFoundation www.worldcocoafoundation.org/index.html ChocAid www.chocaid.com CalypsoSoftDrinks www.thirstaidwater.co.uk/home.php Launch activity EVALUATION Theme4–Clothing/accessories Tomsshoes www.youtube.com/watch?v=PTQsQUu1Ho8 HugoBoss www.viewonfashion.com/article/132-6431/HUGOBOSS Keen footwear www.keenfootwear.com/beingresponsible.aspx Puma www.news.bbc.co.uk/1/hi/business/8619165.stm Primark www.primark.co.uk/Ethical Jewellery www.ingleandrhode.co.uk/ethical_policies/conflict- free-diamonds/ Save theChildren/Tesco www.savethechildren.org.uk/en/docs/tesco-flyer.pdf Theme5 -Travel www.tribes.co.uk/responsible_travel/carbon_offsetting www.tribes.co.uk/responsible_travel www.lonelyplanet.com/about/responsible-travel www.easyjet.com/EN/Environment/index.shtml www.cooptravel.co.uk www.exodus.co.uk www.greenty.com Ignorance IsBliss CLIMATE CHANGE AND ECONOMY Ignorance IsBliss Moving Forward TheClimate AndMe Changing World Imagining Change Launch activity EVALUATION Quick Resource Guide Go Lakes - www.golakes.co.uk - Cumbria’s Tourist Board. Ariel - www.ariel.co.uk - easy ways to help reduce energy consumption. BBC - www.bbc.co.uk/the cost of food: facts & figures - the facts and figures behind the fluctuating price of food across the globe. Pig Business - www.pigbusiness.co.uk - one woman’s quest to educate about the true cost of cheap meat and how our industrial food chain affects the environment. International Society for Ecology and Culture - www.isec.org.uk - promoting locally based alternatives to the global consumer culture. Incredible Edible Todmorden - www.incredible-edibletodmorden. co.uk - aims to increase the amount of local food grown and eaten in a Yorkshire town. Love One - www.onedifference.org - a not- for-profit bottled water which gave all its profits to fund well-building programmes. They now have ‘One VitaminWater’ and One® condoms, all raising more money for the biggest humanitarian issues. BMW - www.bmweducation.co.uk - supporting education as part of the company’s corporate responsibility and commitment. This site provides free, curricular-linked and educational resources. The Guardian - www.guardian.co.uk/ environment/series/greenwash - exposing the exaggeration, absurd claims or downright lies that big business makes about its green credentials. Howies - www.howies.co.uk - an organic clothing company that pledges to give 1% of their turnover or 10% of pre-tax profits to grassroot environmental and social projects. 10:10 - www.1010uk.org - Initiative to influence businesses and individuals to cut their emissions by 10%. Landshare - www.landshare.channel 4. com/how-it-works - is to become a UK wide initiative to make British land more productive and fresh local produce more accessible to all. Soil Association - www.soilassociation.org - benefits of organic food and reduction of pollution. People Tree - www.peopletree.co.uk - creating Fair Trade and organic clothing and accessories by forming lasting partnerships with Fair Trade, organic producers in developing countries.