Designworks applies a flexible pricing approach, offering free, reduced, or tailored pricing structures to support organisations with limited financial resources. Examples include: Waste into Wellbeing Waste into Wellbeing is a volunteer-led charity that reduces food waste and tackles climate change by collecting surplus food from supermarkets. Designworks is a proud supporter of this fantastic local initiative. Kendal Cycle Club Designworks’ director, Rory Black, is a founding member of Kendal Cycle Club. Kendal Cycle Club is a community-focused cycling club with around 865 members, bringing together riders of all ages and abilities. There is a strong emphasis on inclusivity and development, with dedicated training sessions for junior riders and ongoing support for Kendal Wheels for All, helping make cycling accessible to the wider community. The club provides a welcoming environment that prioritises participation, wellbeing, and local engagement. Fred Whitton Challenge The Fred Whitton is widely regarded as one of the UK’s toughest cycling events and has raised over £2 million for charities including Macmillan Cancer Support and Great North Air Ambulance Service. As ‘Friends of the Fred’, Designworks is proud to support this longstanding Lakeland event and the vital work it enables. Kirkby Lonsdale Rugby Football Union Club Designworks is proud to sponsor the u17 Colts team, supporting the vital work of grassroots clubs and ensuring local sport continues to thrive at the heart of our community. Positive impacts in our community Case study Wheels for All Wheels for All, formerly known as Cycling Projects, introduced a new identity as part of a wider rebrand to better reflect its role as the UK’s national inclusive cycling charity. The updated positioning places a stronger emphasis on enabling people of all abilities to cycle on their own terms. With locations across the UK already recognised as ‘Wheels for All’ centres, the rebrand creates greater clarity and consistency, aligning the organisation’s name with how it is experienced within local communities. Alongside the rebrand, we carried out domain research and secured the primary address for the organisation: The visual identity centres on a circular mark divided into segments, forming the structure of a spoked wheel. Each coloured section represents the collective contribution of the groups that support and enable the charity’s work. These include occupational therapists, sports development specialists, local authorities, healthcare professionals, volunteers, and the families and carers of service users. The ‘Wheels for All’ name is aligned with the purple segment, reinforcing it as the core brand colour and positioning the charity at the centre of this wider support network. Thanks once again to you and the team for creating our Impact Report - it's been received really well and will hopefully open up more funding opportunities for us! Feedback from Ian Tierney, CEO at Wheels for All:
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