Through collaboration and education, we also support cultural organisations to build digital confidence and sustainability, ensuring creative output can be maintained and evolved over time. Impact improvement through digital services We support impact improvement by helping organisations better communicate, measure and refine their social and environmental outcomes through digital platforms. This includes improving how impact information is structured, presented and accessed online, enabling organisations to engage stakeholders more effectively and increase transparency. By strengthening digital performance, accessibility and user experience, our work supports more effective delivery of services, campaigns and initiatives. Where appropriate, we advise clients on optimisation opportunities that reduce digital resource use and improve long-term efficiency, supporting incremental improvement rather than short-term gains. Serving underserved populations (indirect) While our primary customers are organisations, many of the end beneficiaries of our work are underserved populations served by those organisations. These may include individuals or communities experiencing economic, geographic or digital access barriers. By supporting organisations that serve these populations, we indirectly contribute to improved access to information, services and opportunities. Our focus on accessibility, clarity and inclusive design helps ensure digital platforms are usable by a broad range of users, including those with limited digital skills or accessibility needs. Through this indirect impact model, our services amplify the reach and effectiveness of organisations working to address social and environmental challenges, extending benefits beyond direct client relationships. Measuring and reviewing customer impact Customer impact is reviewed annually using internal records, client feedback and service delivery outcomes. These reviews inform ongoing improvements to our approach, ensuring our services remain aligned with community needs, stakeholder expectations and our wider mission. Measuring long-term outcomes We assess long-term outcomes through ongoing client relationships, post-project reviews, and performance indicators such as website engagement, lead generation, and client growth. These measures allow us to evaluate whether our work continues to support long-term impact. Customers Designworks delivers customer impact through education-led digital services, intentional support for purpose-driven organisations and the creation of accessible, inclusive digital platforms. Our work focuses on reducing barriers, building long-term capability and enabling organisations to improve outcomes for the communities they serve. Education and capacity building Education is embedded into how we deliver digital services. Rather than providing purely transactional outputs, we prioritise knowledge sharing, guidance and skills transfer throughout each project. We support client teams to better understand digital strategy, accessibility, performance, sustainability and content structure. This approach enables organisations to make informed decisions, manage their digital platforms with greater confidence and build internal capability over time. For organisations with limited digital expertise, this education-led delivery reduces dependency on external support and contributes to long-term resilience. In addition to client education, we support learning and professional development through mentoring, internships and structured knowledge sharing, contributing to skills development within the digital and creative sector. Supporting underserved and purposedriven enterprises A core part of our customer impact model is intentional support for underserved and purpose-driven enterprises. We define underserved organisations as small, independent and mission-led organisations with limited financial and internal digital capacity, particularly those operating in local or rural contexts. These organisations often face structural barriers to accessing professional digital services due to cost, skills gaps or geographic location. We address these barriers through reduced-cost or pro-bono work, flexible project scoping and prioritisation of clients delivering positive social or environmental outcomes. By improving digital clarity, accessibility and effectiveness, our services help these organisations increase credibility, strengthen engagement with stakeholders and improve access to funding, partnerships and revenue opportunities. Arts, media and culture Designworks supports arts, media and culture by enabling creative organisations and content producers to present their work effectively and accessibly in digital environments. We work with organisations operating in the creative, cultural and media sectors to translate creative ideas into clear, inclusive and userfriendly digital experiences. Our approach prioritises accessibility, usability and performance, helping creative work reach wider and more diverse audiences. 810
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